The Ultimate List of Email Marketing Stats for 2024

Hey there, email marketing buffs! Welcome to the ultimate lowdown on Email Marketing Stats for 2023. 

Yeah, yeah I know, you may be thinking “Email marketing? Seriously, dude?” Don’t be Judge Judy and hear me out. Email marketing isn’t some dusty old photograph of your grandma on the wall; it’s the an important aspect of the digital marketing world. In a time when every new marketing trend and gadget is trying to steal the limelight, email marketing stands strong and ever so relevant.

So, what’s cooking in this guide? We’re going on an adventure through the latest trends, decoding the secrets of ROI, and lifting the veil on open and click-through rates. Ever wondered how your emails look on those tiny mobile screens? We have the answer. We’ll even venture into the territory of email segmentation, personalization, and dive into the world of B2B and B2C stats. 

In this guide, we’re laying it all out about the ever-changing email marketing scene. But here’s the exciting twist – we’re not hitting you with dull statistics. Nope, we’re hooking you up with the wisdom and tools to craft emails that people genuinely enjoy diving into. We’re talking about campaigns that don’t just land in the inbox; they catch eyes, warm hearts, and boost those bank balances. 

So, whether you’re a seasoned email marketing pro or just kicking off your journey, this guide is your golden ticket to success. It’s an open invite to explore, learn, and become a master of the email marketing craft in the snazzy world of 2023.

Overall Email Marketing Usage And Trends

Email marketing is like the evergreen champ of the marketing world, with 89% of marketers using it for lead generation. And here’s the real, it’s got an ROI of 4400%, beating most other strategies. Emails might be older than your grandpa’s hat, but they’re still rockin’ the game.

1. Email – The Lead Generator: First things first, email is the rock star of lead generation, with a whopping 89% of marketers using it as their main channel. It’s like the lead generation MVP, scoring points left and right. (Source: Capterra)
2. ROI that’ll Make You Smile: Now, you might be wondering, “Is email marketing worth it?” Well, it’s not just worth it; it’s a goldmine with an ROI of 4400%! That’s right, you spend a dollar, and you get back 44 bucks. (Source: Campaign Monitor)
3. Billions of Inbox Inhabitants: There are a staggering 4 billion people out there checking their emails daily. That’s like half the planet hitting the inbox every day! (Source: Oberlo)
4. More Moolah for Emails: The love for emails is growing strong. 37% of brands are beefing up their email budgets. They’ve seen the light, and that light is email marketing. (Source: HubSpot)
5. Mobile-Friendly Magic: Mobile-friendly emails are the superheroes of email marketing. Most marketers have them in their toolkit, and they’re slinging emails right into your pocket. (Source: HubSpot)
6. Segmentation Saves the Day: When it comes to email campaigns, segmentation is like the secret sauce. It’s the most effective strategy to keep your audience hooked. (Source: HubSpot)
7. Email Frequency Dance: How often do you hit send? Well, 33% of marketers are sending emails weekly, and 26% are doing it multiple times a month. It’s all about finding that sweet spot. (Source: HubSpot)
8. Engagement Explosion: Emails are not just sitting in inboxes, they’re sparking engagement fireworks! A whopping 77% of marketers have seen their email engagement shoot up in the past year. (Source: HubSpot)
9. Smartphones ♥️ Email: When it comes to receiving brand love letters, smartphone users are saying, “Email, you’ve got mail!” They prefer emails over other channels. (Source: HubSpot)
10. Preferred Marketing Channel: Guess what, folks? A massive 73% of consumers say email is their jam for receiving marketing messages. They’re practically saying, “Hit me up in my inbox, it’s where the party’s at.” (Source: Statista)
11. Apple’s Curveball: Oh, and here’s a plot twist – about half of the marketers have tweaked their email game due to Apple’s privacy changes. It’s like adapting to new rules on the playing field. (Source: Marketing Land)
12. Testing for the Win: And here’s a pro tip – testing your emails is like turning on the money faucet. It leads to higher ROI, and who doesn’t love more bang for their buck? (Source: Common Sense)

Email marketing ROI

Alright, we’re talking about the moolah, baby! For every buck you throw into email marketing, you get around $44 back. It’s like finding a magic money tree in your backyard. That’s ROI on steroids!

1. ROI That’ll Blow Your Socks Off: First things first, email marketing has an ROI of 4400%. Yep, you read that right! That’s like investing a buck and getting back a whopping $44. It’s like buying a lottery ticket and hitting the jackpot, but without the wait. (Source: Campaign Monitor)
2. The Dollar Dance: Now, here’s a fun fact – every dollar spent on email marketing generates an average of $44 in return. It’s like planting a money tree, and the emails are the seeds. Water them with great content, and watch the dollars grow. (Source: Direct Marketing Association)
3. The 36-Dollar Secret: And here’s another gem – for every dollar invested in email marketing, businesses get back an average return of 36 bucks. It’s like having a cash-printing machine, but instead of dollars, it’s producing emails. (Source: EmailMonday)
4. King of the ROI Hill: But wait, there’s more! Email marketing isn’t just good; it’s the king of the ROI mountain. It’s 40 times more effective in acquiring new customers compared to social media. It’s like bringing a bazooka to a water gun fight. (Source: McKinsey & Company)
5. Keeping the Crown: And guess what? Email marketing isn’t just a one-hit wonder. It’s also the champ at retaining existing customers, with an ROI seven times higher than direct mail. It’s like holding onto your favorite superhero action figure from childhood – it just keeps getting better with time. (Source: Aberdeen Group)

So, here you go, folks! Email marketing isn’t merely tossing messages into the digital sea; it’s a goldmine ready to be unearthed. It’s like the treasure trove of marketing, where every dollar you put in is a dollar that pays you back, and then some.

Dive into email marketing, and you’ll soon be savoring the sweet nectar of ROI. It’s where your dollars thrive, customers arrive, and the good times keep on rollin’.

Email open and click-through rates

So, you sent that email, and guess what? On average, about 19.7% of folks actually open it. But the real showstopper is the 2.43% click-through rate. It’s like turning window shoppers into buyers with a single click.

1. Open Sesame: First up, the average email open rate is about 19.7%. That’s like one out of every five people going, “What’s this email all about?” So, if your email gets opened, you’re already ahead of the game. (Source: HubSpot)
2. Clickin’ and Kickin’: Now, when it comes to click-through rates, the average is around 2.43%. It’s like people taking the next step and saying, “Hey, this is interesting; let me check it out.” (Source: HubSpot)
3. Welcome, Open Arms: When it comes to welcome emails, they roll out the red carpet with an astonishing 68.6% open rate. It’s like your email is throwing a welcome party, and everyone’s invited! (Source: Mailchimp)
4. Abandoned Cart Heroes: But if you want clicks, the champs are abandoned cart emails. They sport a click-through rate of 21.3%. It’s like saying, “Hey, you left something behind – come back and check it out!” (Source: Mailchimp)
5. Promo Power: Promotional emails have an average open rate of around 15.68% and a click-through rate of 2.01%. They’re like the drumroll before the show – not everyone opens the email, but when they do, they’re ready for the main event. (Source: Mailchimp)
6. Newsletter Ninjas: And last but not least, newsletters strut their stuff with an average open rate of 20.51% and a click-through rate of 2.36%. It’s like having a chit-chat with your readers; they’re there to listen, and sometimes they want to join the conversation. (Source: Mailchimp)

Well, there you go, my friends! Open and click-through rates, they’re the genuine deal. They’re like the standing ovation after a killer show – a clear signal that your emails are striking all the right chords.

And don’t forget, it’s not just about shooting off emails; it’s about cooking up content that lures your readers to swing the door wide open and take a step inside.

Email marketing on mobile devices

Hey, mobile rules the roost! About 60% of email opens happen on these little devices. They’re like the pocket-sized powerhouses, and they’re changing the email game.

1. The Mobile Takeover: So, here’s the deal – about 60% of email opens happen on mobile devices. That’s right, more than half of the world is checking emails on their trusty little smartphones. It’s like the smartphone’s big moment to shine! (Source: HubSpot)
2. Mobile Rules the Web: But it’s not just emails; mobile is the king of the internet too. Nearly 49% of all web traffic is from these tiny web-surfing machines. They’re like the cool kids taking over the digital playground. (Source: Statista)
3. The Clicking Power: And here’s the twist – mobile email users are more likely to click through on links in emails than desktop users. It’s like they’ve got a one-way ticket to Clicksville, and they’re not afraid to use it. (Source: HubSpot)
4. Daily Mobile Checkup: In case you’re wondering how often people check their emails on their smartphones, here’s the scoop: about 81% of consumers are glued to their smartphones, checking emails at least once a day. It’s like the morning coffee – they just can’t start their day without it. (Source: Statista)
5. The Magic of Mobile-Optimized Emails: And here’s a pro tip – if you want to see those click-through rates soar, make your emails mobile-friendly. They can boost your click-through rates by up to 15%. It’s like giving your email a turbo boost and watching it zoom ahead. (Source: HubSpot)

Mobile is the real hotspot. Whether you’re shooting off emails or just cruising the web, those trusty smartphones are the absolute champions. And remember, it’s not just about firing off emails; it’s about making sure they shine and operate smoothly on those pint-sized screens. That’s the secret sauce for winning hearts and racking up those clicks.

Email segmentation and personalization

Time to get personal! Segmented emails have an open rate 40% higher than the non-segmented ones. And personalized emails? They’ve got a click-through rate six times higher. It’s like crafting a message that’s tailor-made for your buddy.

1. The Power of Segmentation: First things first, segmented email campaigns are the rockstars of open rates, shining 40% brighter than non-segmented ones. It’s like playing a sweet tune that only some people can hear, and they’re loving it. (Source: Campaign Monitor)
2. The Personalization Punch: But the real kicker is personalization. Personalized email campaigns have a click-through rate six times higher than their non-personalized counterparts. It’s like crafting a message that feels like it’s just for you. (Source: Campaign Monitor)
3. When It’s Personal, It’s Special: And here’s a fun fact – about 74% of consumers are more likely to open an email if it’s personalized to them. It’s like seeing your name in lights, and it makes you want to check it out. (Source: Epsilon)
4. Purchase Power of Personalization: If you want to close the deal, personalization is your buddy. About 60% of consumers say they’re more likely to make a purchase from a company that sends them personalized emails. It’s like having a personal shopper who just gets you. (Source: Epsilon)
5. The Marketer’s Secret Weapon: For us marketing wizards, email segmentation is the secret sauce. A whopping 72% of us say it’s the most effective way to turn our email marketing into gold. It’s like having a superpower in our toolkit. (Source: HubSpot)

Email segmentation and personalization, they’re like the secret spices to make your emails pop in the jam-packed inbox. And don’t forget, it’s not just about firing off emails; it’s about crafting messages that make your readers feel like you’re having a one-on-one chat with them. That’s the magic recipe for winning hearts and grabbing those clicks.

B2B email marketing stats

In the B2B arena, email’s the star. A whopping 89% of B2B marketers are using it for lead generation. It’s like the secret sauce for business growth.

1. Lead Gen Superstars: First up, a whopping 89% of B2B marketers are using email marketing to reel in those precious leads. It’s like casting a net into the digital sea, and leads are just jumping right in. (Source: Content Marketing Institute)
2. Lead-Gen Champs: And here’s the kicker – for about 81% of B2B marketers, email marketing is the ultimate lead-generation playground. It’s like they’re saying, “This is where the real action is happening!” (Source: Content Marketing Institute)
3. Personalized Persuasion: When it comes to B2B buyers, 77% of them are more likely to whip out their wallets for a company that sends them relevant and personalized emails. It’s like getting a tailored suit – it just fits better. (Source: Salesforce)
4. Subscribing to Success: B2B buyers are no wallflowers. About 60% of them are saying, “Sign me up!” by subscribing to email lists from companies they’re interested in doing business with. It’s like getting a backstage pass to the show. (Source: Content Marketing Institute)
5. Customer Love: But it’s not just about bringing them in; it’s about keeping them. About 59% of B2B marketers are saying that email marketing is the VIP club for customer retention. It’s like keeping the party going long after it started. (Source: Content Marketing Institute)

B2B email marketing is the real deal. It’s not just for leads; it’s about building relationships and keeping the love alive. In the B2B world, it’s not just about sending emails; it’s about sending the right emails to the right people, and that’s where the magic happens.

B2C email marketing stats

Now, for B2C, it’s all about making those shoppers happy. About 73% say email is their preferred channel for marketing messages. It’s like a friendly chat with your favorite brand.

1. Email: The People’s Choice: First things first, about 73% of consumers are saying, “Email, you’re our jam!” It’s their preferred channel for getting those marketing messages. It’s like getting an invite to the party you never want to miss. (Source: Statista)
2. Bring on the Promos: Now, when it comes to those promotional emails, 61% of consumers are raising their hands and saying, “Hit us up at least once a week!” It’s like they’re waiting for those sweet deals and offers. (Source: MarketingSherpa)
3. The Purchase Trigger: And here’s the game-changer – a whopping 78% of consumers have hit that ‘buy’ button because of an email marketing campaign. It’s like the email whispered, “You need this!” (Source: Statista)
4. Subject Line Magic: About 52% of consumers have popped open an email from a brand simply because they dug the subject line. It’s like that catchy tune you can’t resist tapping your foot to. (Source: MarketingSherpa)
5. The Trust Factor: But trust is everything. Around 74% of consumers are more likely to open an email if it’s from a brand they know and trust. It’s like seeing a familiar face in the crowd; you just want to say hello. (Source: MarketingSherpa)
6. Abandoned Cart Rescues: Ever left items in your cart and got an email about it? You’re not alone. About 66% of consumers say they’ve made a purchase after getting an abandoned cart email. It’s like getting a nudge saying, “Don’t forget your goodies!” (Source: Statista)
7. Birthday Bonanza: And for your special day, 59% of consumers have made a purchase because they received a birthday email from a brand. It’s like the best kind of birthday gift – one you choose yourself. (Source: Statista)

B2C email marketing is all about shooting the breeze with shoppers in a way that’s personal and gets ’em hitting that ‘buy’ button. In the B2C world, it’s not just about firing off emails; it’s about making your customers feel like you’re the cool buddy who’s got their back and is dishing up stuff they’re itching to snatch.

Email marketing automation

Time to automate the magic! Automated email campaigns have a click-through rate that’s 320% higher. It’s like having your emails on turbo mode.

1. Click-Through Rocket: First things first, automated email campaigns are like a click-through hurricane – they’ve got a rate that’s 320% higher than their non-automated counterparts. It’s like they’re on turbo mode, and people can’t resist clicking. (Source: Campaign Monitor)
2. Money in the Bank: But here’s the real kicker – automation can save businesses up to a whopping 75% on their email marketing costs. It’s like finding a treasure chest of savings while sipping on your morning coffee. (Source: Campaign Monitor)
3. The Essential Ingredient: About 74% of marketers are saying, “Hey, email marketing automation is our secret sauce.” It’s essential to their success, like salt to a good soup. (Source: HubSpot)
4. Customer Engagement Booster: When it comes to customer engagement, 61% of marketers are high-fiving automation. It helps them improve that customer connection. It’s like having a secret handshake that gets people talking. (Source: HubSpot)
5. Sales on the Rise: And for those looking to pump up the sales volume, 53% of marketers are singing the praises of email marketing automation. It’s like having a sales assistant that never takes a day off. (Source: HubSpot)

Email marketing automation isn’t just about saving time; it’s about boosting your results, saving money, and creating more meaningful connections with your audience.

In the world of email marketing, it’s not just about sending emails; it’s about sending the right emails to the right people at the right time. That’s where the magic happens.

Email marketing deliverability

You want your email to land where it matters, right? Well, 99.9% of them do get delivered, but only 75% make it to the primary inbox. Those spam filters, they’re the gatekeepers.

1. The Inbox Mystery: Now, here’s a fun fact – about 99.9% of all emails actually get delivered to the recipient’s inbox. It’s like sending your letter to the right address. But wait, there’s a twist! Only 75% of those emails make it to the recipient’s primary inbox. It’s like getting to the party but not scoring a VIP spot. (Source: GetResponse)
2. Spam Filters – The Gatekeepers: And guess who’s responsible for blocking about 25% of all emails? Those pesky spam filters. It’s like they’re the bouncers at the digital nightclub, making sure the rowdy ones don’t get in. (Source: HubSpot)
3. Best Practices for Deliverability: So, how do you make sure your email gets the golden ticket to the primary inbox? Here are some best practices to follow:

• Use a Verified Email Address: It’s like having a valid ID; it shows you’re legit.
• Personalize Your Subject Lines: Make your subject lines feel like a friendly “Hello!” It’s like having a chat with a buddy.
• Engaging Content: Write email content that’s as exciting as a plot twist in your favorite show. It keeps readers interested.
• Avoid the Spammy Stuff: Don’t sound like a pushy salesman in your emails. Nobody likes that.
• Clear Unsubscribe Option: Give your readers the freedom to leave if they want to. It’s like offering an easy exit from a conversation.

In the email marketing world, it’s not just about sending emails; it’s about making sure they’re welcome guests in your reader’s inbox.

The Ultimate List Of Email Marketing Stats:

1. 1 in 2 media planners use email marketing. 22% plan to start using it in 2023. (HubSpot Blog Research, 2021)
2. Email marketing revenue is estimated to reach nearly 11 billion by the end of 2023. (Statista, 2021)
3. There are 4 billion daily email users, expected to rise to 4.6 billion by 2025. (Statista, 2021)
4. Over 306 billion emails are sent and received daily. (Statista, 2021)
5. 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
6. 37% of brands are increasing their email budget, while 1.3% are making cuts. (Litmus, 2021)
7. Effective email marketing strategies include subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
8. 33% of marketers send weekly emails, and 26% send emails multiple times per month. (Databox, 2022)
9. 63% of businesses adjust email frequency based on subscriber engagement. (Databox, 2022)
10. 41.5% of brands find email marketing very critical to business success, compared to 78% in 2020. (Litmus, 2021)
11. 77% of marketers have seen an increase in email engagement over the last 12 months. (Not Another State of Marketing, 2021)
12. Globally, Fridays have the highest email open rates (nearly 19%), and Saturdays have the lowest (17%). (Campaign Monitor, 2021)
13. 43% of marketers are changing how they measure email performance due to Apple’s Mail Privacy Protection, while 24% aren’t making changes for now. (Litmus, 2021)
14. Email marketers adapted to data privacy changes by prioritizing different KPIs. (HubSpot Blog Research, 2021)
15. Effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests. (HubSpot Blog Research, 2021)
16. QA, A/B, and spam testing can lead to up to a 28% higher return on investment for email campaigns. (Litmus, 2022)
17. 95% of marketers find generative AI for email creation effective, with 54% rating it very effective. (HubSpot’s State of Generative AI, 2023)
18. 38% of marketers who use AI use it to write emails. (HubSpot’s State of Generative AI, 2023)
19. 81% of B2B marketers use email newsletters as their most common form of content marketing. (Content Marketing Institute, 2020)
20. 64% of B2B marketers found their email marketing strategy effective for meeting business goals in 2021. (HubSpot Blog Research, 2021)
21. 15.8% of all emails go missing or are caught by spam filters. (Email Tool Tester, 2022)
22. Mobile devices account for the majority of email views (41%), followed by desktop (39%). (HubSpot Blog Research, 2021)
23. Nearly 55% of global website traffic is generated from mobile devices. (Statista, 2022)
24. 46% of smartphone users prefer to receive communications from businesses via email. (Statista, 2021)
25. The average bounce rate across all industries is 9.96%. (Constant Contact, 2022)
26. 59% of Millennials primarily use their smartphone to check email. (Bluecore, 2021)
27. 74% of Baby Boomers consider email the most personal channel for brand communications. (Bluecore, 2021)
28. 99% of email users check their inbox every day, and 58% check it first thing in the morning. (OptinMonster, 2020)
29. Consumers spend an average of 10 seconds reading brand emails. (Statista, 2021)
30. Recognizing the sender is the most important factor in deciding to open an email. (Pathwire, 2021)
31. The number of active email users is forecast to reach 4.6 billion in 2025. (Statista, 2021)
32. In 2022, 333.2 billion emails were expected to be sent and received each day, and this is expected to increase to over 375 billion by 2025. (Statista, 2021)
33. For every $1 spent on email marketing, there’s an average return of $40. (Omnisend, 2022)
34. 69% of marketers use email marketing to distribute their content. (Content Marketing Institute, 2022)
35. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for customer retention. (Emarsys, 2018)
36. The average email open rate across all industries is 19.7%. (GetResponse, 2022)
37. Welcome emails have a much higher open rate of 68.6%. (GetResponse, 2022)
38. Emails with personalized subject lines generate 50% higher open rates. (Yes Lifecycle Marketing, 2019)
39. Sending three abandoned cart emails results in 69% more orders than a single email. (Omnisend, 2018)
40. Adding videos to your email can increase click rates by 300%. (Martech Advisor, 2017)
41. 49% of consumers would like to receive promotional emails from their favorite brands on a weekly basis. (Statista, 2017)
42. Email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry-specific thought leaders.
43. 86% of business professionals prefer to use email for business communication.
44. CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
45. 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
46. 56 percent of brands using emoji in their email subject lines had a higher open rate.
47. While 26% of SMBs use email marketing for sales, just 7% use email as a brand-building tool.
48. Only about 30% of US retail email list subscribers have made a purchase from the retailer whose email list they subscribed to.
49. Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them per email than other promotional emails.
50. Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
51. Email subscribers are 3x more likely to share content on social media than leads who came through another channel.
52. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
53. 77% of people prefer to receive permission-based promotional messages via email.
54. Men and women are equally likely to convert from an email opened on a desktop, but women are more likely to convert on a tablet, and men are more likely to convert on a phone.
55. 73% of millennials identify email as their preferred means of business communication.
56. The Apple iPhone leads email client market share with 31%, followed by Gmail at 22%.
57. About 73% of 18-24 year olds use their phones to check email.
58. When a prospect or customer opens an email on a mobile device and opens that same email again on another device, they are 65% more likely to click-through to your site.
59. Plain-text emails actually get higher open rates than HTML emails.
60. 49% of digital marketers indicate that the Canadian Anti-Spam Law (CASL) has had no discernable impact on their company’s email marketing program.
61. The number of legitimate business emails received each day has remained static since 2015, but the number of spam emails that bypass security filters has risen.
62. Nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails from prospects’ inboxes.
63. Segmented email campaigns have a higher open rate and click-through rate than non-segmented campaigns.
64. The number of email users worldwide is forecasted to rise to 2.9 billion by 2019.
65. The number of email users in the US was projected to grow.
66. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.
67. The use of emoji in email marketing messages increased from 2015 to 2016.
68. The percentage of emails containing GIFs rose from 2015 to 2016.
69. 9% of businesses use some form of email automation.
70. Pet and animal services have the highest email open rate.
71. The average ROI for email is $36 for every $1 spent.
72. The most important email marketing metrics are CTR, Conversion rate, Open rate, and ROI.
73. People check email while watching TV, in bed, and on vacation.
74. Using the word “Donate” in your subject line can reduce open rate by 50% or more.
75. The average email opt-in rate across all verticals is 1.95%.
76. For every $1 spent on email marketing, $44 is made in return.
77. The average open rate for businesses in the Daily Deals industry is 15%.
78. 28% of consumers would like to receive promotional emails more than once per week.
79. Video emails see CTRs 96% higher than non-video emails.
80. In 2023, the number of emails sent and received per day is 347.3 billion, a 4.3% increase from the previous year.
81. The number of emails sent and received per day is projected to further increase in 2024, reaching 361.6 billion.
82. Despite the rise of communication tools and messaging apps like Slack and WhatsApp, email remains a significant part of daily communication.
83. In 2017, it was estimated that 269 billion emails were sent per day.
84. By 2026, the number of emails sent per day is projected to reach 392.5 billion, marking a 45.9% increase over a nine-year period.
85. In 2023, there are an estimated 4.4 billion people worldwide using email, with a forecasted increase to 4.7 billion by 2026.
86. In 2023, the number of email users is expected to reach 4.37 billion worldwide, representing over half of the global population and marking a 2.7% increase from the previous year.
87. Projections suggest that this number will continue to rise in the coming years, reaching 4.48 billion in 2024 (a 2.5% increase) and 4.59 billion in the following year (another 2.5% increase).
88. By 2026, the number of email users worldwide is projected to reach 4.73 billion, reflecting an 11.1% growth over four years.
89. The growth in email users is attributed to both personal and business usage, with personal users often needing email accounts for accessing online platforms like social media.
90. Personal users may have multiple email accounts, with the average user having 1.86 accounts in 2022.
91. Businesses, particularly ecommerce businesses, heavily rely on email marketing to communicate with customers, including order notifications, shipping updates, and purchase reminders.
92. The increasing number of email users aligns with the projected increase in the number of emails sent and received per day, which is expected to surpass 392.5 billion by 2026.
93. Apple Mail is the most popular email client worldwide, used by 65% of all email users, followed by Gmail with a 24% share, and Microsoft Outlook with 3.4%.
94. Apple is the most used email client worldwide, with a market share of 58.67% as of May 2023.
95. Apple’s market share decreased by 0.7 percentage points from May 2022 when it was at 57.97%.
96. Gmail is the second-most popular email client with a market share of 27.96% as of May 2023.
97. Gmail’s market share fell slightly by 0.17 percentage points from the previous year.
98. Apple and Gmail together account for a total of 86.63% of the email client market share, with more than four out of every five email users using either Apple or Gmail.
99. Microsoft Outlook is the third-most popular email client, used by 4.39% of email users worldwide.
100. Yahoo! Mail ranks fourth with a market share of 2.85%.
101. Google Android holds a market share of 1.48%.
102. Outlook.com has a market share of 0.65%.
103. Other email clients include Samsung Mail (0.16%), Thunderbird (0.15%), Orange.fr (0.07%), and Web.de (0.06%).