Since its launch in 2005, Reddit had accrued more than 430 million monthly active users by the end of 2019, according to Reddit statistics from Statista. Over time, it has become one of the favorite platforms for marketers, individuals, and prominent people looking to start a discussion and for people looking to raise funds for philanthropic purposes. It notably hosted Barack Obama’s 2012 Ask Me Anything talk while he was president.
In 2018, Reddit beat Facebook as the 3rd most-visited online platform in the United States. So, what’s all the buzz around Reddit about? Here, we have prepared fascinating statistics about the social discussion site.
- Rank: Reddit is the 6th most visited site in the United States and the 11th most visited site globally, according to The Guardian.
- User Base: Reddit has over 5 billion registered users, with a diverse and global community contributing to discussions across various topics.
- Website Traffic: Reddit accounts for slightly over 6 percent of social media website traffic in the United States.
- There are 70 million plus daily active users on Reddit.
- Reddit has over 430 million monthly active users.
- On average, users spend about 16 minutes per day on the platform.
Although Reddit tends to report on monthly metrics more consistently, the platform typically experiences a significant portion of its monthly users engaging daily. Much of Reddit’s traffic comes from mobile devices, emphasizing the platform’s accessibility and adaptability to users on the go.
Men account for the majority (62%) of the total users, whereas women account for 38%.
Reddit has a male-dominated user base, but the platform has tried diversifying and attracting more female users. The gender gap has narrowed, and the platform has become more inclusive.
- Generation Z accounts for 26% of Reddit Users.
- 72% Of Reddit users utilize the platform for entertainment, while 43% use the platform for news.
The platform has a prevailing user base of age groups between 18 and 29 years.
With such a large number of Reddit users, it should come as no surprise that Reddit ranks among the most popular social media platforms.
The latest Reddit statistics show that it is currently the tenth most-used social networking site in the United States (DataReportal, 2024). More specifically, 29.3 percent of US internet users are on Reddit.
However, when comparing Reddit with the top-ranked social media platforms, it remains pretty some distance behind leaders Facebook and Instagram, and there’s still quite a way to go before Reddit catches up to them—74.2 percent of US consumers use Facebook, and 60.5 percent use Instagram.
Reddit’s global popularity as a social media platform is much lower. A recent ranking of the 15 most-used social platforms worldwide does not feature Reddit. This is because competitors like Snapchat and Instagram make the list.
Nevertheless, these Reddit statistics show that the platform remains wildly popular, especially among males. More than six out of every ten Reddit users (63.1 percent) identify as male.
Reddit’s user base covers a broad range of age groups. While it historically had a reputation for being popular among younger users, the platform has seen an increase in users across various age brackets, including older demographics.
What is Reddit Based on its Content?
Reddit ranks as one of the most used websites primarily by men and ranks 4th in the American Customer Satisfaction Index, with a score of 71 percent.
- This platform has 16 billion posts and comments
- Ask me anything posts are more famous and responsive posts on the platform
Daily Posts and Comments
Think of Reddit as a place where over 46.7 million people search daily. Moreover, millions and millions of posts are generated daily by the subreddits daily. The platform is also very diverse in terms of content, as its content ranges from videos to links to images!
Subreddit Edition of Reddit
Each caters to a specific interest, hobby, or home, and the platform has over 1 million Subreddits. Almost 140,000 active Reddit are boasted by Reddit anytime. The most popular subreddit is the AskReddit, which has 4 million subscribers.
Overall, the engagement of this platform is crucial because it assists in increasing Reddit’s engagement. Popular subreddits often have a higher volume of daily posts, comments, and discussions.
New Research is Popular on Reddit
Are you curious about the future? Then Reddit has something for you. The /r/Futurologysubreddit is for those who want to know about science and new information. The Reddit teams examined the top headlines in this subreddit and learned that most users are interested in technological and human breakthroughs.
The three top most used words have a theme, and these are:
- “the first time”
- “for the first” showed up ten times, followed by
- “a new study” shows up six times
In the /r/Futurology subreddit, hundreds of posts will be discovered in this format in the near future.
How Reddit Cares About You?
Divided into small groups and communities, Reddit emerges as the platform that cares about you. When Nepal hit the earthquake, Reddit raised over $250,000 for the victims.
Not only has this Reddit kept you engaged, but Reddit also sends gifts to its community. Reddit sent nearly $722,000 in gifts to teachers through Redditgifts. For the children, Reddit raised over $72,000 for sick children through extra life care. These statistics show that Reddit is not just an entertaining platform but also takes care of its users.
After COVID Effects of Reddit
The impact of COVID-19 on every sector was tremendous. However, only on Reddit, according to a report for 2020, were there over 50.2 million mentions of COVID-19 or coronavirus on the platform. The exact reason for this is still not unknown; however, the fact that people may have found it hottest or trendy is why the stats were actually high.
How Long Does Each User Stay on the Platform?
As per the statistics of Reddit, each user’s average time on the platform is 9 minutes and 29 seconds per visit as of December 2020. On the contrary, Instagram has an average of 7 minutes and 49 seconds that users stay or spend per visit simultaneously. This all comes down to the number of posts, content, communities, and comments registered daily.
So, if you are still wondering about the total number of users on Reddit, this is your answer.
Mental Health and Redditt
The Massachusetts Institute of Technology, Harvard, used machine learning to analyze 800,000 Reddit users’ posts on mental health daily. These users post on topics such as anxiety, depression, bipolar disorder, and schizophrenia. This suggests that the users of this platform are credible enough for their posts to be used by reputable universities around the world.
The degree holders of reputable universities make up for the success of this platform.
How Popular is Reddit?
As Reddit has thousands of users, it is no surprise that it is one of the most used platforms and ranks among the most popular social media platforms. The latest statistics on Reddit show that it is the 10th most used social networking site in the United States.
Only the United States users make up 29.3% of the users on Reddit. However, when comparing Reddit to the most popular social media platforms, including Facebook (74.2%) and Instagram (60.5%), Reddit is still quite behind with only 30% of internet users.
Nevertheless, these statistics of Reddit display that the platform is widely prevalent among male users, and for every ten Reddit users, 63.1% identify as male.
So, what is The Best Time to Post?
We all want a huge number of followers and views on our posts, so we need to plan strategically. Reddit statistics show that you should post on Mondays and weekends for maximum visibility.
Research suggests that Reddit users are most active in the morning and browse through the platform. So when posting on Mondays, make sure you do it between 6 am and 8 am.
And when you post on weekends, remember that Reddit users tend to rest and sleep to enjoy their weekend. So 7 am and 9 am work best on Saturdays, while from 8 am to noon on Sundays.
Number of Reddit Mobile Apps Downloaded
The highest number of mobile app downloads was in January 2021. This resulted in 6.6 million global downloads, a 2x increase over the previous year.
And by the end of 2020, Reddit had an estimated 122.5 million downloads worldwide. This entails iOS and Android users—only the US accounts for 46% of worldwide installs.
How Much is Reddit Worth?
Since its launch, Reddit has been growing continuously, with a current value of $9.6 billion as of the last funding round announced in August 2021. This valuation has tripled since 2019.
Moreover, Reddit has raised $1.3 billion across seven funding rounds. Within the past two years and a half years, during the annual funding round of Reddit, 73.8% of Reddit’s total funding was allocated.
Reddit’s funding totaled only $250.1 million in early 2019.
Reddit Users Watch Videos
The content on this social media platform is not just limited to plain texts and images. In 2017, Reddit developed its very own feature that allowed users to make and upload videos. However, they have to be shorter than 15 minutes in length instead of posting links to other third-party sites like YouTube.
This unique feature has expanded the popularity of the platform itself. As of 2018, Reddit users are watching a whopping 1.4 billion native videos on the platform each month. As per the company’s statistics, videos now constitute a large proportion of the content users and are currently being shared on the site.
Today, Reddit is constantly working and trying to improve the user experience of its platform by allowing more options to make more videos. The platform recently launched Image Gallery, allowing users to include multiple images in their posts. It is expected to feature similar support for videos soon.
Number of Posts Shared on Reddit Each Year
This rapidly increasing platform has a high number of daily postings. In 2020, users made up 303.4 million annual postings on Reddit, with a 52.4% increase year-over-year.
The number of posts on Reddit has almost doubled in 2020 since 2018 at a breakneck speed, making it an equal additional 150.4 million posts per year.
Active Communities on Reddit
Subreddits or active communities have been relatively higher on this platform, which also boasts a greater number. Reddit considers a subreddit or community active where it receives at least five daily comments.
According to the latest Reddit statistics, more than 100,000 communities are active on this platform.
With the views increasing daily, high engagement on posts, and higher activities, these active communities can serve as an excellent platform for marketing. The users on this platform are not very tolerant of the content being too promotional or marketing.
The users do not tolerate content that is too sales-y, so they will not hesitate to mark or report it as spam. This implies that the best way to market on Reddit is by engaging with the community. One can also count on using Reddit ads for marketing and promotions.
Desktop Traffic From Reddit Users
Now that we know how many people are using Reddit let’s look at where they are using this platform.
The latest statistics suggest that nearly half that is 47.5 percent of its desktop traffic originates from the US, which is a clear sign of its popularity there. Reddit is also known as the 12th most popular site in the country.
The United Kingdom and Canada follow this with around 7 percent each, and Australia with 4.14 percent. These statistics clearly indicate that Reddit, a famous social media platform, is more prevalent in English-speaking communities. Meanwhile, Germany is the only non-English country that ranks in the top 5, making it 3.29 percent of Reddit’s total desktop traffic.
Reddit Statistics: Ads Revenue
The 2024 reports imply that Reddit accrued over $800 million in revenue. This consists of Reddit’s advertising and various ad formats. Advertising revenue has seen an increase in the previous few years. In these few years, the platform has also offered many advertising offerings and has been implemented on the platform.
Moreover, Reddit also offers various ad formats, which include display ads, sponsored posts, and video ads. The revenue generated from these formats also makes up for Reddit’s total revenue growth.
Another way of enhancing its ad targeting capabilities is to offer advertisers more expanded options to achieve their desired audience. Other engagement metrics, including clicks, impressions, and conversions, play a crucial role in determining the success of ad campaigns.
Why Do You Need To Use Reddit?
Reddit users use the platform for many reasons, including community and building connections, information and knowledge, and many other reasons.
From memes and humorous content to engaging stories, Reddit is a treasure of entertainment. Almost 72% of the users visit the platform for entertainment only. This helps them unwind, discover fascinating facts, and gain knowledge. Another reason people use Reddit is to get the news and updates. Users can often find a massive number of new updates and occurrences in the world on this platform.
To Sum Up
Reddit is a dynamic and influential digital ecosystem platform. If you are someone in the marketing field, you might not want to use Reddit. This platform has a growing audience, including middle-aged, male, and diverse with higher qualifications.
As we have learned from the above Reddit statistics, young people, especially Gen Z, are using this famous social media platform to gain knowledge and as a source of product research.
These statistics paint a clear picture of a platform that continues to evolve, adapt, and grow to capture the interest of millions worldwide. Whether you want to build connections through communities, expand the volume of posts and comments, or want entertainment, Reddit is the right platform.
