Think about this: you’re looking for some Christmas gifts for your family online and you are just scrolling through, with zero intention of buying anything. But then you stumble on a website that has so many gifts for both him/her and they even offer Christmas packaging. That’s everything you wanted in one place, right? Now you will visit the website, place your order, and might even recommend your sister. Do you know what you did there? You increased the website traffic for that business.
Traffic is important for every website. The benefit of having more traffic is that firstly it increases your overall revenue and secondly it increases your search engine ranking. This means you can get more traffic as people search about the market that you’re in.
But how do you get yourself noticed in a market full of competitors? And how do you make people come to your website again and again? Let’s find out in this blog!
Why Is It Difficult To Get Traffic For Your Site?
There are many reasons why your website might not be getting the traffic you expected. The following are the common reasons that may help you identify problems.
Keywords For SEO:
Keywords and Search Engine Optimization (SEO) are important. But this error is often made by people which can affect your website’s performance negatively. Even if your content is useful and good, it won’t help with SEO if you don’t use the right keywords.
Search engines use keywords to know what your content is about. Without them, your page won’t appear for the search you want, and it will get no visitors. A lack of keywords results in your website getting low traffic.
Even if you’re targeting keywords and still getting less traffic it may be due to the competition in the online site. If your competitor has better SEO measures in place then their website will score well in the eyes of search engines and yours will lag behind.
The Content:
The content on your website is the most important thing. Search engines like Google can now recognize good content.
If your keywords are right and the content on your site is different from the keyword or not that great.
These include only talking about the topic, nothing that is engaging or attractive, and so on. So, this may result in Google not ranking your site. Getting traffic is one of the issues, but making them want to stay or come back is a difficult thing to do.
Google Penalty Hit:
Google penalty is complex, and many people don’t know about it, and it changes the algorithm of the overall site ranking. A Google Penalty is also known as a manual action.
This is when a site’s rankings are lowered because of changes in how Google organizes search results. If someone who checks on your website says that they don’t follow Google Search Basics, then penalties are given.
Meaning it not only affects the ranking but also reduces the traffic. Making it a deadly issue for businesses that should be resolved as quickly as possible but most businesses fail to even recognize it.
Google can give you a bad mark if you do black hat SEO like making link juice, putting too many words, or using tricks to change websites. They watch for hidden pages and fake redirects, too.
Google, besides hand penalties, can also use algorithms to punish your site if it has all-over technical errors. These include having the same pages too many times or thin stuff as content and problems with redirects.
Bad User-Experience:
This is a common issue that happens when your website is new or was recently made. This means that your website has a bad user experience (UX). This can be because of many reasons like a slow-loading page.
Page speed is the first impression given to the user. If the page is taking time to load up they would leave your site and this would result in a bad ranking.
Do you know how long it takes for an average landing page to load? Just 3.21 seconds. This means that if your website takes more than 3 seconds, then the user will make a quick decision which would be that they would leave your site and go to your competitor’s site, which will affect your ranking in a negative way.
Ways To Increase Traffic:
Increasing traffic on websites is a crucial thing for people who run websites. You can increase traffic in many ways. Here are some of them:
The Right Content:
Content is king, and you have to ace this king if you want to win. The right content can make people come to your website again and again, or it can also make people run away from it because of how poor quality content it is. Have you ever searched for something and you find articles from Forbes or Harvard Business Review and your brain automatically thought it was going to be accurate info? Well, this is because these websites have worked hard to build this reputation with the help of content.
In order to create the right content, first, find out what your market is about and create your buyer persona.
This will help you understand what your target audience thinks and how they react or behave towards competitors’ content.
Cover your services with useful content so people don’t think that you’re only trying to sell them something.
This can include giving an aesthetic style or recreating a design that not only suits your content but also gives a good vibe, making the user want to come again.
Update and often change your old content so that it stays relative and still makes traffic not left as a ghost.
The Right Keyword for SEO:
As it is stated above using the right keywords is important if you want your website to crawl higher in Google and other search engines. Your website will begin to receive more traffic only when you know the keywords that people are typing into search engines.
In order to understand how to get the right keywords for SEO. Search on Google about the market you’re in and see the suggestions and primary keywords associated with the secondary keyword.
A secondary keyword is a keyword that is mostly common with the primary keyword. You can use online tools to extract the keywords for you to use on your website—tools like keyword surfer and so on.
You should know how often to use highly searched volume long keywords and small keywords.
Reform Your User-Experiences:
This means changing everything that leads to bad UX. This includes the change in the loading page speed.
If your website itself and its page are loading slower than the seconds stated above, then you would need to optimize your website page and content on it.
Have content like pictures or videos that are less heavy, meaning it has less size in storage and avoids using high-quality content.
Use page themes that aren’t going to cause issues with the loading page of the website.
Make sure to keep in check the page speed by Google page speed Insight.
Adding too many pops up can result in a user-bad experience. As they face more of the sign-in pop-ups they will be annoyed and want to just leave your website. This will result in a bad review and reduce ranking.
Try using a pop-up like a sign-in pop-up once if the user declines don’t ask again for a while, like 2 weeks or so. This might not help in improving your ranking but it will help in maintaining it.
Using Social Media:
Social media is the most important part of gaining traffic. Due to social media having billions of users, there are high chance of them being your target audience.
Create social media profiles on Instagram, Facebook, X (formerly known as Twitter), and so on. You can upload videos and other types of content on these social media sites.
Create engaging posts and add trending topics or funny meme posts to gain followers and convert those followers into traffic for the site. You can also give them a special discount if you hit special numbers of followers.
You can create informative videos on Facebook, YouTube, and so on about your product and things often searched related to it.
For example, if you produce or sell phone accessories and people have frequently searched about “ how to change mobile protectors at home.”
So create a video or write an article about it and promote your product at the same time indirectly. This will keep the audience engaged, gain traffic, and help them be informed.
Tools For Website Performance:
Tools or software can be used to measure and study the performance of your website. You can use data to find out what is making your audience buy the products and how you can attract them. What strategies work on them and what don’t?
Among these is that you can have the data of how many people visited your website, how many engaged in it, and when some of them enter and leave, which is called bounce back.
Tools like Google Analytics, a web analytics service, are free to use. Plus, it gives many options and data related to your website and its overall performance and ranking.
It helps you find issues and solve them. Google Analytics gives free, up-to-date data, including the average time spent on a single website page. It even gives data about what type of browsers the users use.
Feedback and Engaging With The Community:
Feedback means when a user or customer gives reviews about your website, product, and services. Another way to connect with people is by recognizing their comments, both good and bad. As people always say, the customer is always right.
Answer the reviews and ask for comments about how well the website is working. This will make a special connection with users and bring in more visitors because you care about them.
Start talking with your target audience now and join Facebook groups or communities.
Answer questions from others on websites like Quora or similar ones. It’s like saying things about yourself in a new way. So, it will boost visitors to your website and improve its rank.
Send Email:
Email marketing is a way to talk with people who give their email addresses when they sign up on a website. These are in the list of emails you have called email listing.
Using the people who already read content from your site is a smart method to draw in more visitors. Every time you create a new blog or content, share it with your email contacts. This will quickly make more people visit the website.
For websites with a lot of information, having regular readers helps in getting website traffic. It also causes for more changes and brings in new people to be interested in them.
Sending newsletters and special offers to members via email.
To carry out this, you’ll need to have an email list or increase your current one. You can even send emails to customers who bought products from you and give them discounts for future shopping. This will turn them into loyal customers.
Collaborating With Influencers:
Influencers are people who are important figures on social media. They have many fans and a loyal fan base which can be used to generate traffic.
A good fan group means fans who trust whatever their influencer says. You can partner or collaborate with the influencers to get people on your website and even sell things.
Work together with famous people on social media who are related to or connected by market items and services, like NordVPN works with gaming YouTube channels.
Using popular people to share special deals, links or free stuff will help you get their fans and attract more visitors to your website.
Because influencer marketing is not just a fad that will go away. This is a cheap way to bring more people onto your website.
Advertisement:
You can spread the word about your website through various methods, such as teaming up with well-known individuals named influencers. A different way to do this is with Facebook Ads.
Facebook has billions of users all around the world. So, using Facebook for ads is a good way to get people to visit your site.
Search tools like Google Ads can use pay-as-you-go or targeted ads. Using paid ads can quickly bring more people to your website.
On social media sites, you can spend money to show ads or posts. Your ad plan often uses various kinds of ads like social media, TV time, and search deals.
Having Media Coverage And The Public Relations Team:
Media and Public Relations can change how people see things or manage a website name. How your company or you are shown in the news can greatly change how people see your website and your organization.
The Public Relations team can control and form your business and your website image by using smart media coverage.
This means creating ties with journalists and media organizations, making press releases or statements, and organizing interviews for news people.
Good news stories and public relations can help create faith, belief, and good thoughts from the people.
TV coverage is a good way to make your company seem trustworthy. Articles about your new products or services and so on, along with information from the industry, can get readers who may not have heard of your company earlier.
These people are interested in knowing more details.
A/B Testing:
Testing anything is important before making it official. Testing determines whether something is read or not the way it should be.
A/B testing is a way of splitting tests that helps to find the best version for a campaign. These tests give helpful information about your audience, letting you make personal stuff for them.
This brings people to visit your website more often. It gives a clear idea of what is attractive and what is not attractive, like a title.
You can A/B test a title, One which has more primary keywords and another which is fancy, and see which is getting more traffic.
Conclusion:
A website is critical when it comes to establishing a business, either physical or online. But to earn from websites, you would need traffic. The more the traffic is, the better it is for you.
But there might be some reason as to why your website can not generate traffic. Identifying the cause could make solving the problem process a bit easier.
But there are ways to increase traffic on your website. The ways include the right keyword, email marketing, A/B testing, and so on.
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