What exactly draws your attention more when you’ve been casually scrolling through your favorite social media feed than an interesting video?
We are all aware that videos have taken over the world of the internet. From quick clips to in-depth product demonstrations, videos have completely transformed our online environment.
Video marketing is always changing. What was cool yesterday might not be today. So, we’ve got the latest info for 2023. Think of us as your backstage pass to the ever-changing world of video marketing. Trust us, the numbers we’re about to share are more exciting than the plot twists in your favorite shows.
So, get ready, grab your favorite snack, and let’s dive into the newest video marketing facts that will shape how we connect and entertain people this year. Whether you’re a pro or new to video marketing, these numbers are your secret weapon. Let’s see what 2023 holds for video marketing. Lights, camera, data!
Engagement Metrics: Getting Interactive with Your Videos
Don’t waste anymore time, let’s get this show on right on the road with the most important aspect of video marketing. Engagement can make or break your video marketing campaign. Because let’s face it, what’s the point of having an amazing video if no one’s clicking, watching, or giving it some love, am I right?
Click-through rates (CTR)
First up, we’ve got Click-through Rates (CTR). On average, video ads get a decent 1.84% CTR (Statista knows their stuff). But here’s the cool part – video ads on social media are leading the race and bringing in a staggering 4.4% CTR (HubSpot). If you’re smart and play your cards right by placing video ads on your landing pages then you can also experience a CTR of 8.6%. (Unbounce)
View counts and video views
What’s a good video if there are little to no views on it? On an average, YouTube videos get 1000 views. On the other hand, Facebook videos get 100 views at average. But the clear winner here is Instagram, if you post your videos on Instagram, then you are likely to get 300 views on an average that too with engaging followers.
Likes, shares, and comments
Trust me likes, shares, and comments are like the triple threat of video appreciation. On YouTube, videos get more than 10 likes on average (YouTube). Meanwhile, over on Facebook, they’re racking up more than 10 shares regularly (Facebook). Instagram videos are all about the comments, with more than 20 on average. It is the place to be if you want to engage with your followers.
Average watch time
Lastly, we’ve got average watch time, and it varies depending on where you’re sharing your video magic. Video ads hold their audience for an average of 15 seconds (HubSpot’s watchful eye). Social media videos have more room to shine, with a generous 2 minutes of average watch time (thanks, Wyzowl). But if you’ve got a landing page video, you’ve got them tuned in for a solid 3 minutes on average (Unbounce, setting the bar high).
So, there you have it, folks – the numbers behind the applause, the likes, and the moments when viewers can’t look away.
Conversion and ROI Metrics: Turning Views into Value
Alright, fellow content creators, let’s talk turkey – how do your dazzling videos translate into the cold, hard results you’re after? Buckle up for some astonishing stats that reveal the magic of video conversion and return on investment (ROI).
Conversion rates related to video content
First up, landing pages with video are your secret conversion weapon, converting a jaw-dropping 86% better than those without video (courtesy of Unbounce). Who knew a video could be such a smooth talker?
Product videos are another ace up your sleeve, cranking up conversion rates by a whopping 80% (thanks, Wyzowl). When your product gets to strut its stuff in video form, it’s like an instant conversion booster.
Ever heard of explainer videos? They’re like the wise wizards of conversion, increasing rates by up to 22% (shoutout to Crazy Egg). Making complex stuff easy to understand, that’s the magic of explainer videos.
Not to be outdone, videos on product pages are driving conversions up by a mind-boggling 144% (hat tip to Eyeview Digital). Shoppers just can’t resist hitting that “buy” button.
When it comes to emails, those with video are on fire, boasting a 2x higher click-through rate compared to their video-less counterparts (kudos to Forrester Research). Emails have never been so exciting!
Return on investment (ROI) from video marketing
Ready for some ROI magic? A staggering 87% of marketers are singing video’s praises, saying it’s given them a positive ROI (Wyzowl, you’re the MVP). Marketers know the goldmine they’ve struck.
But that’s not all – 92% of marketers are calling video an essential part of their marketing strategy (again, Wyzowl). Video is not just an option; it’s a must-have in their toolkit.
Need more proof? How about 91% of marketers crediting video with boosting brand awareness (shoutout to HubSpot). Video’s making sure your brand’s name is up in lights.
When it comes to generating leads, 80% of marketers are giving video a big high-five (thanks, HubSpot). Leads are flowing in, and video’s the conductor.
As for increasing sales, 87% of marketers are shouting from the rooftops that video’s their go-to champ (yep, you guessed it, HubSpot). Sales numbers are going through the roof, and video’s the rocket fuel.
Sales or leads generated through video
Now, let’s hear it from businesses. A solid 73% of them are saying video’s their ticket to increased sales (Wyzowl, you’re the real deal). When business talks, you better listen.
Leads? They’re rolling in too, with 61% of businesses giving video the credit it deserves (Wyzowl, you’re making it happen). Leads mean potential, and video’s cashing in.
Cost-cutting alert! 54% of businesses are slashing their customer support costs with the help of video (Wyzowl, you’re the budget hero). When video does the talking, customer support can take a break.
Improving website traffic? You bet! 49% of businesses say video’s the ticket to boosting those website numbers (yep, Wyzowl, you’ve got it all covered). Video is the VIP pass to the traffic party.
And finally, 46% of businesses are giving video the credit for elevating their brand reputation (thanks again, Wyzowl). Reputation is everything; ad video’s helping to keep it shining.
Consumer Behavior: Videos Are Winning Hearts and Minds
Videos have really been a catalyst to consumer behavior! As a marketing specialist you should know all there is to know about these stats:
Video-Powered Purchase Power
First let’s talk about what happens when consumers hit that play button. Did you know that 62% of consumers are more likely to open their wallets after watching a video? (Wyzowl). If you’ve ever wondered if videos can convince people to buy stuff, 84% of consumers say, “Yes, they can!” (Animoto)
Wait there is more 93% of consumers find videos that help them make purchase decisions (HubSpot). It’s like they’re saying, “Videos, we need you!” More videos about your product will now mean more customers!
Would you rather read about a product or watch an engaging video about it? If you prefer videos then congratulations! You are one of the 80% of consumers who say “We’d rather watch a video, thank you!” (HubSpot).
Videos can have a lasting impact on it viewers. Have you ever shared a video that made you laugh or cry? You’re not alone – 74% of consumers have also shared a brand’s video with their friends and family (HubSpot).
The Device Dash
Now, let’s talk devices so you can optimize your videos to be viewed on all sorts of devices:
When it comes to mobile video viewing, it’s a daily habit for 70% of mobile users (Thanks to HubSpot for keeping us informed).
If you’re a YouTube enthusiast, take note – 67% of folks are enjoying your content right on their mobile devices (YouTube, you’re the star in the mobile world). For those who favor Facebook, you’re in the same boat, with 76% of your audience watching videos on their mobile devices (Facebook, you’ve got that mobile magic).
And Instagram fans, you’re also part of the mobile revolution, with 81% of your viewers tuning in on their handheld screens (Instagram, you’re winning over the mobile crowd).
What’s Trending?
Are you planning on making videos for your brand, here are all the trends that can surely help you out:
Over on YouTube, the big stars are music, gaming, comedy, and entertainment (YouTube). On the contrary Facebook’s crowd is all about news, current events, and sports. Meanwhile, Instagram is very kind to videos on fashion, beauty, and travel.
Short or Sweet?
When filming a video most marketers ask themselves, should the video be short and sweet or can I make it as long as I want?
The average YouTube video keeps it short at 15 seconds. But Facebook videos give you a bit more to chew on with an average length of 2 minutes (Facebook). While Instagram has the most attentive audience and their videos can average at a shocking length of 3 minutes.
Social Media Engagement:
Engagement on social media platforms is where the game truly lies. Here likes, shares, and comments are the real VIPs.
Platform-Specific Statistics
Instagram Stories are stealing the spotlight with a completion rate of over 85%. (Instagram). Viewers just can’t resist watching the whole story unfold in front of their eyes. For more enthused users, TikTok videos do the trick and have an average of 15 seconds. You can get a power pack of entertainment in record time.
Facebook live has an average watch time of 3 minutes and during this time, the users are deeply engrossed with the videos. YouTube shorts have the shortest length with 10 seconds. If you’re waiting in a queue and want quick entertainment, view YouTube shorts.
Industry-Specific Insights: Where Videos Shine Bright
Now let’s take a look at videos and how they are performing in different industries:
E-commerce: Shopping with a Video Twist
Online shopping is greatly influenced by videos as these videos motivate 75% of the shoppers to take the decision. Watching videos pushes viewers to push the buy button!
When talking about product descriptions, who even read them anymore? To engage audiences better you must invest in video rather than long texts. 85% customers would prefer watching a video then to get lost at sea, sea of words I mean. (HubSpot)
Product videos are also great for conversion rates and can boost them up to 86%!(Unbounce)
Education: A Lesson in Video Learning
In education, videos can make all the difference. Reading copious amounts of articles, books and guides may not have the outcome you want. Instead 81% of students would choose an engaging video over boring books any day! (Cisco).
But hey, shouldn’t teachers be against videos? Not anymore! Teachers are catching on too! 70% of teachers are jazzing up their lessons with video content (Pew Research Center). Doing this has surely brought out the results. It has boosted student engagement by 30%, isn’t that shocking.
Healthcare: Healing with Videos
Videos have revolutionized healthcare. 72% of patients are more likely to pick a doctor who uses video to communicate with them (Medical Marketing & Media).
And when it comes to unraveling medical mysteries, 67% of patients prefer to watch a video rather than decode a long text description (hat tip to SurveyMonkey, you’re the patient’s best friend).
But that’s not all – healthcare videos are like a dose of pure joy, cranking up patient satisfaction by up to 80% (HubSpot, you’re the wellness guru).
Technology: Tech Talks in Video
In the tech universe, videos are the rock stars. A cool 65% of tech marketers swear by video as the most effective content for reeling in leads (Content Marketing Institute, you’re the lead magician).
Tech enthusiasts are all aboard, with a whopping 78% of them tuning into videos when scoping out tech products and services (Forrester Research, you’re the tech encyclopedia).
But here’s the real kicker – technology videos are the traffic boosters, driving website traffic up by a jaw-dropping 157% (HubSpot, you’re the traffic whisperer).
Finance: Trust-Building with Video
Financial advisors swear by video content, with 76% of them touting it as the most effective tool for building trust with clients (hats off to Social Media Examiner, you’re the trust-builder).
Investors are onboard too, with 69% saying they’d be more likely to invest with an advisor who’s got a video game plan (Investopedia, you’re the investment catalyst).
And let’s not forget – financial videos are the lead magnets, pulling in lead generation by up to 80% (HubSpot, you’re the financial strategist).
Content Performance: The Winning Videos and A/B Testing Reveals
Gear up content connoisseurs! We’re about to unveil the secrets of what makes video content shine and how A/B testing is the real detective work behind the scenes. Get ready for some valuable insights!
What Video Content Takes the Crown?
In the red corner, weighing in at a solid 78% approval rating, we have the heavyweight champion – Product demos! They’ve won the hearts of the audience, hands down.
Coming in hot from the blue corner, with a stunning 76% approval rate, are the charismatic Explainer videos. They know how to keep the crowd engaged.
And here’s the dark horse of the competition, Case studies, boasting a solid 73% approval rating.
In the trust-building corner, we have the fan-favorite Testimonials, winning the hearts of 72% of your audience. They’ve got that genuine charm.
Last but not least, it’s the knowledge-sharing guru – Educational videos. They’re teaching and captivating 71% of viewers, making them the unsung heroes of the video world. Hats off to Wyzowl for these enlightening stats!
A/B Testing Unveiled: The Sherlock Holmes of Video Strategies
Do you know about A/B testing? This is where the real work happens. Let’s learn more about it.
Thumbnails
Want to boost those clicks? It’s all about the face – using a thumb nail with a person’s face can send your click-through rates soaring by a jaw-dropping 38%. That’s right, faces are the click magnets!
Titles
The name matters and it’s no mystery. Using a title that’s crystal clear, concise, and directly related to your video content can up your click-through rates by a solid 10%. No more click bait needed – it’s all about honesty.
Length
In this game, shorter is sweeter. Videos less than 2 minutes are your secret weapon for keeping your audience hooked. They tend to perform better than those marathon-length videos. Keep it snappy!
Call to action
Don’t leave your viewers hanging in suspense. Including a call to action at the end of your video can shoot your conversion rates through the roof by up to 30%. Don’t be shy; tell your audience what’s next in line.
End screens
Want to keep the party going? End screens are the ultimate after party hosts. Use them to promote more videos or related products, and you’ll witness your watch time skyrocket by up to 20%. It’s like the grand finale of a spectacular show!
Mobile Video Usage: Your Pocket-sized Entertainment Hub
Hey there, mobile enthusiasts! Let’s discover mobile video usage and what stats you must know!
Mobile Video Usage Trends
Hold onto your mobile devices because we’re about to reveal a mobile video revolution. Back in 2022, mobile video was the undisputed king, ruling 70% of all online video views (shoutout to Cisco for the data masterpiece). But hold onto your hats, because we’re fast-forwarding to the future. By 2027, a mind-blowing 80% of all online video viewing is set to happen right on our mobile screens (Cisco, you’re painting the digital landscape).
Screen time is the new prime time, with the average person dedicating a solid 106 minutes per day to mobile video in 2022 (Cisco, you’ve got our attention). Brace yourselves because by 2027, that daily mobile video dose is predicted to jump to an impressive 123 minutes (Cisco, you’re our digital crystal ball).
This mobile video affair isn’t exclusive; it’s a love story for all demographics. But leading the charge are the digital natives – Millennial and Gen Z. They’re the trailblazers in the world of mobile video (thanks for the insight, Wyzowl).
In-App Video Ads and Their Effectiveness
In-app videos can help you reach to large masses of video viewers. In 2022, they gobbled up a whopping 65% of all mobile video ads spending (kudos to eMarketer for the financial wisdom). But the show is far from over. By 2027, they’re projected to dominate, accounting for a colossal 75% of all mobile video ad spending (eMarketer, you’re the fortune teller of ad trends).
But here’s the kicker – they’re not just flashy screen-fillers. In-app video ads are the real deal. These In-app video ads are 2.5 times more likely to boost brand awareness compared to their TV counterparts (Nielsen) And if conversions are your jam, they’re five times more likely to nudge folks into making that purchase than TV ads (Nielsen, you’re the conversion magician).
SEO and Video: Where the Numbers Tell the Story
Let’s explore the dynamic duo of SEO and video, where numbers and rankings paint a fascinating picture.
Video SEO Statistics
Buckle up because videos are taking the internet by storm, commanding a substantial 15% of all web traffic (major props to Cisco, our traffic maestro).
Do you want to boost your website’s organic traffic? Videos are your not-so-secret weapon, capable of boosting it by a whopping 157% (HubSpot, you’re our organic traffic genie).
Videos aren’t just traffic boosters; they’re conversion wizards, giving your website’s conversion rate a magic touch, enhancing it by up to 86% (Unbounce, you’re our conversion sorcerer).
Frustrated with high bounce rates? Fear not! Videos are here to save the day, swooping in to reduce bounce rates by up to 36% (Wistia, our bounce rate whisperer).
In the quest for website authority, videos are your trusty companions, elevating your website’s domain authority by up to 15% (Moz, you’re the domain authority magician).
Impact of Video on Search Engine Rankings
When it comes to search engine rankings, videos are Google’s best friends. Video content is 50 times more likely to be on the first page of Google search rather than text content. (Neil Patel)
Boosting click-through rates (CTR) is a cakewalk with videos, capable of elevating your website’s search results CTR by up to 15% (HubSpot, you’re our CTR maestro). Videos have the power to extend your website’s dwell time by up to 6 minutes (Crazy Egg, our timekeeper extraordinaire).
Videos are also champions in luring valuable backlinks to your website, giving your ranking a significant boost (Ahrefs, you’re the backlink virtuoso).
Emerging Technologies: Where the Future Beckons
Hold onto your headsets because Virtual Reality (VR) is making a grand entrance. VR video consumption is predicted to skyrocket from 171 million monthly active users in 2022 to an astonishing 959 million monthly active users by 2026 (Statista, you’re our VR visionary).
The consumption of augmented reality is expected to soar from 1.4 billion monthly active users in 2022 to a staggering 3.5 billion monthly active users by 2026 (Statista).
Marketers are fully on board the VR and AR hype train, with a whopping 76% believing these technologies will significantly impact marketing in the next five years (CMO Council, you’re our marketing trailblazer).
And guess what? Consumers are equally thrilled! An astonishing 78% are eager to dive into VR shopping adventures, while 66% are all set to embrace the world of AR shopping (Deloitte, you’re our consumer connection)
Data Analytics and Measurement Tools: Where the Numbers Paint the Picture
Excited to take a look at data analytics and measurement tools in the world of video marketing? Get ready for some eye-opening statistics!
Video Analytics Tools: Marketers’ Trusty Sidekicks
If you’re a player in the video marketing arena, chances are you’re part of the 78% of savvy marketers who have harnessed the power of video analytics tools to dissect the performance of their campaigns (Wyzowl, you’re our metrics magician).
The rockstars of the trade are none other than YouTube Analytics, Google Analytics, and Vidyard. They’re the trusty sidekicks, adopted by 82%, 76%, and 68% of marketers, respectively (Wyzowl, you’re the tool whisperer).
Marketers aren’t just dabbling; they’re diving headfirst into the data ocean, tracking a slew of metrics. We’re talking video views (95%), watch time (94%), engagement rate (92%), traffic sources (89%), and conversions (87%) – these numbers are their guiding stars (Wyzowl, you’re our metric navigators).
These data-driven champions are wielding their insights like true pros. They’re out to create more engaging content (78%), hit the bullseye by targeting the right audience (76%), and perform SEO magic to optimize their videos (74%) (Wyzowl, you’re our optimization gurus).
Specific Data Analytics and Measurement Tools for Video Marketing
Let’s break it down further:
YouTube Analytics
This is the heavyweight champion in the ring. Imagine this: 70% of YouTube channels boasting over 10,000 subscribers rely on it to keep a watchful eye on their video masterpieces. Not to mention, it’s like the cool kid at the Fortune 500 party, with over 80% of these giants choosing it to be their trusty sidekick for overseeing their YouTube channels.
Google Analytics
Think of it as the grand sorcerer of web traffic. Picture this: over 50 million websites have summoned its mystical powers to track their online performance. And when the Fortune 500 elite want to decipher their websites’ performance runes, they turn to Google Analytics with unwavering faith, with over 80% of them being loyal devotees.
Vidyard:
It’s the sweetheart of businesses across the board. Can you believe that more than a million savvy companies have welcomed it into their ranks to croft, manage, and gauge the success of their video marketing escapades? It’s not just businesses; the Fortune 500 club also adores Vidyard, making it their go-to tool, just like that cool, reliable friend you always want by your side.
General Video Marketing Stats: Navigating the Video Universe
- When it comes to video marketing, 36% of marketers have a clear mission: they’re using it to boost brand awareness and reach new audiences.
- On the content creation front, it’s a diverse landscape. 37% of companies prefer to keep their video production in-house, 14% rely on an agency, and a majority, 49%, embraces the best of both worlds with a mix of in-house and agency-created video content.
- Many marketers are taking matters into their own hands, with 69% reporting that their company owns the production equipment used for video content creation.
- In the world of video editing, Adobe Premiere Pro reigns supreme, capturing the hearts of 61% of marketers.
- When it’s time to roll the camera, 44% of marketers are keeping it simple with their trusty iPhones as their primary video camera.
- Teams are also in the spotlight, with 88% of companies boasting a dedicated team for creating video content. For those with dedicated support, 45% have a team consisting of two to five creative minds.
- Wallets are open for video marketing, as 81% of marketers confirm their primary company has a specific budget allocated for it. In fact, 52% of marketers said their video marketing budget remained stable for 2022.
- For many, external agencies are bringing their A-game, with 42% of marketers finding that video content produced by these agencies tends to be of higher quality.
- But some marketers prefer to keep it in-house, with 69% citing creative control and flexibility as the top perks of this approach.
- When its agency time, 68% of marketers look forward to higher-quality, professional-looking videos as the key benefit.
- YouTube remains a fan-favorite platform, with 77% of marketers choosing it to host their marketing videos.
- Creating these videos can come at a cost, as 14% of marketers reveal their companies spend between $7,000 and $10,000 to produce a video.
- While video creation can be a swift process for some, 30% of marketers state it takes about two weeks to craft a marketing video from start to finish.
- Speaking of costs, production (filming, lighting, and audio) takes the lion’s share, according to 65% of marketers.
- Pre-production (ideation, scriptwriting, and casting) might not break the bank, but it does break the clock, as 38% of marketers label it as the most time-consuming part of video creation.
- The silent auto-play feature is no stranger to optimization, with 74% of companies ensuring their videos are tailored for this.
- Accessibility features are a priority for 78% of companies. Among these, video captioning is a common accommodation, embraced by 65% of companies.
- In the monthly content marathon, 31% of brands release two to four videos every 30 days.
- The year 2019 marked the start of a new era for 29% of companies, as they began prioritizing video marketing.
- Challenges persist, with lack of time (39%), effective strategy creation (33%), and budget constraints (31%) topping the list of hurdles when it comes to creating video content.
Video Marketing Performance Stats: Lights, Camera, Engagement!
- When its showtime, 63% of marketers put their faith in trendy content to spark the highest video engagement.
- Marketers reveal the top priorities for effective video content: grabbing viewers’ attention in the first few seconds (36%), promoting videos effectively (36%), and keeping videos concise (33%).
- To get the show on the road, the most effective promotion strategies include social media (63%), embedding videos on company websites or blogs, optimizing titles and descriptions for SEO, and running paid ads (47%).
- The art of creating video content is somewhat easy for 44% of marketers.
- When it comes to effectiveness, 59% of marketers find video marketing somewhat effective in achieving their company’s business goals.
- Video marketing holds its own, with 47% of marketers considering it moderately important within their overall marketing strategy.
- The majority, 55%, see video marketing as offering an average ROI, while 41% believe it delivers a high ROI.
- Generating leads via video marketing is an art, and 32% of marketers have mastered it by placing links to landing pages within social media video ads.
- The measuring stick for video content performance? View count (44%), watch time (43%), and engagement (41%) take the lead.
- In the battle for attention spans, 36% of marketers find one to three minutes to be the optimal length for a marketing video.
- Short-form videos take center stage, with 39% of marketers seeing them as the kings of ROI.
- For short-form video lovers, 64% believe that a length of 20-60 seconds is just right.
- As for watch percentages, 41% of marketers find that their short-form videos secure between 61-80% of viewer attention.
- When it’s time to go live, 26% of marketers consider seven to nine minutes as the sweet spot.
- For the majority (40%) of marketers, video content’s biggest perk is its ability to help customers understand products and services better.
- In terms of engagement, 36% of marketers give video content the gold star, as it tends to outshine other types of marketing.
- Content that showcases products and services reigns supreme, according to 68% of marketers, delivering the biggest ROI.
- For 63% of marketers, content inspired by cultural moments and news stories garners the most video engagement.
- The elusive viral video? Well, 59% of marketers can proudly say they’ve created one.
- To hit viral gold, relatable content (28%), brevity (27%), and captivating viewers in the first few seconds (26%) are the most crucial factors.
- And when it’s all about humor, 24% of marketers believe that funny content is most likely to go viral.
Social Media Video Marketing Stats: Navigating the Social Waves
- In the vast sea of video formats, 58% of marketers are sailing with short-form videos, like TikTok, Instagram Reels, and YouTube Shorts.
- When it’s time to share the magic, social media (76%), websites or blogs (55%), email (44%), and Vimeo (31%) are the top choices.
- For ROI, 67% of marketers have found that sharing marketing videos on social media platforms like YouTube, Instagram, and TikTok brings the biggest returns.
- YouTube is the undisputed champion for sharing videos, with 70% of marketers favoring it. Instagram (60%) and TikTok (35%) follow suit.
- TikTok has caught the attention of 54% of companies, as they plan to increase their investment in TikTok videos.
- For engagement, 64% of marketers agree that sharing marketing videos on Instagram works like a charm.
- The top platforms for generating leads from videos are Instagram (66%) and YouTube (59%).
- For Instagram enthusiasts, 56% of brands plan to boost their investment in Instagram videos this year.
- When it’s investment time, YouTube gets the largest slice of the pie for 27% of marketers, as they plan to use it more for sharing marketing videos in 2022.
- In the YouTube vs. Vimeo showdown, a whopping 78% of marketers cast their vote in favor of YouTube for reaching overall business goals, while Vimeo trails with 8% support.
