Before the pandemic, things were going very smoothly: people came to the office, took an hour of collecting motivation before starting work, took a lunch break to catch up on office gossip, and then later logged out. But then, COVID-19 happened and the working world just kind of flipped upside down. Fun fact, a survey from Owl Labs showed that…
Who does not deeply appreciate an excellent business idea? Not merely a run-of-the-mill idea, but one that ignites a creative spark and imagination – the kind that solves problems, fosters innovation, and, perhaps, most importantly, improves lives. Many people dream of starting their own business venture or startup. It could be a mom-and-pop store selling books or gift items or a…
If you’re a mom-to-be, would you buy a baby carrier from an influencer who was most probably paid for the praises? Or will you believe a review from an actual mom who used the product? If you chose the latter, then you’ve already been introduced to the world of user-generated content. Is the term not ringing a bell? Well, that’s…
Turn back the pages of marketing history, and you’ll find it stained with the aftermath of a failed marketing campaign. Want to know why? Because a bunch of the most expert-level marketing professionals stuck their heads together to come up with an idea in the conference room. But once the idea left the room and went on billboard and social…
We all have that one friend who works from home and can’t stop talking about how good it is. It’s productive, you get more work done and you can take a break to chill out; they say all these benefits and it starts giving you second thoughts about your own job. Well, your friend is actually right because more and…
Have you ever gone on the internet and searched “best real estate agent near me” or “how to find a plumber” and you went for the first few search results? Your brain automatically tells you that the ones coming on top of the search have more authority and will be more reliable, doesn’t it? Well, all of this is possible…
Have you ever seen two people arguing that the iPhone has the best UI and Samsung has the best image quality? Or maybe heard your mom say that Starbucks has the best coffee in the world and nothing can beat it? All of these show how much a brand has embedded its identity in our lives. And what is the…
Picture this: you’ve crafted a killer landing page, polished web copy, and a flashy call-to-action button. You hit the launch button and shared it across channels, but the clicks never came. Ever wondered why? It’s likely because your content missed the mark with the right audience. Even with all the right elements, the one-size-fits-all approach falls short. What’s the fix…
Did you know that almost 74% of potential customers will decide to move on with your competitors if you provide a complex onboarding process for them? This means that the other fish in the sea got to the meal first, leaving your company grappling with the aftermath of losing customers. But that’s not all – customer service and onboarding are…
What do Apple, McDonald’s, and Coca-Cola have in common? Aside from being one of the most popular brands in history, they all have a branding game that cannot be matched by anyone. Branding shows businesses how to communicate with their customers in a way that doesn’t feel very pushy. But what’s the big deal about branding, and why should it…
