Year: 2024

Imagine you wake up without any goals or specific targets to work towards. That would mean life is complete when you have nothing to achieve. Every living being has a purpose.  So what is a business objective, exactly? The goal is a target that you set for yourself or your business.  You set it to achieve your dreams or business…

8.25 seconds. That’s it. That’s all that marketers have to make people believe that their product is good. An average adult person has an attention span of 8.25 seconds, which means that you have no guarantee that anything after those 8 seconds will be registered. Do you want to know what the attention span of a goldfish is? Just 9…

You search for something on the internet and you open the first website that pops up on top(because it’s our natural instinct to believe that the first one is the most trusted). Once the website opens, you find that it has a brilliant color theme, it has a video on the landing page and it has so many tabs so…

For example, if you run a candy store, Selling special confetti gifts and candies for special events and occasions. If you have too many products, then it would be a waste of money due to fewer sales. What happens if you sell a few products? If you have fewer products than if there is an order for many confetti and…

Influencers and companies richly use different social media platforms to reach and engage their followers and target audiences with the help of exciting content like posts, reels, threads, and videos. However, at times, both parties fail to execute their strategies and receive less engagement than expected. This is why knowing the trends and best times to post on the relevant…

Do you ever just feel that all the motivation in your body has been drained out? You can’t really focus on work. And when you go out after ages with your friends, you just can’t enjoy the way you used to. It’s like your life is stuck in a loop and you just can’t seem to find anything good in…

Do you ever go on TikTok and come across some influencer doing a try-on haul from GymShark? Or maybe you tried the Travis Scott meal from McDonald’s when it came out because you love Travis and his music? Well, hate to break it to you but you’ve been influenced.  Influencer marketing became all the rage after the pandemic with people…

Every company requires a robust strategy to increase their product or service demand. During this cut-throat competition during this era where you can find millions of options just for a single product, nailing a robust strategy is a challenging nut to crack; therefore, you need a plan to achieve your target audience. Some may be way too strategic, which may…

Ever heard of writer’s block? You eventually will once you start managing your own social media. This is where you are out of ideas and your brain is just incapable of producing new content. And if you’re managing another person’s social media then making content at the moment is very hard.  This is where organization tools like a social media…

Do you ever just automatically get sleepy the moment you start a Zoom, Teams, or Google Meet meeting? What you might be putting off as procrastination is something much more serious and it affects a lot of employees. This is Zoom fatigue, where you feel both physical and mental fatigue after spending an entire day in back-to-back meetings.  Once you…