You’ve got a product, let’s call it A, that looks beautiful, smells good and tastes awesome. It has all the nutritional value that a glass of milk offers. Yet, nobody buys….sad, right! You wanna become the next big “Lexi’s Bar” but not a fly is sitting on your nicely-packed product A. Diving into the world of business is going in…
Keywords serve as the bedrock of SEO. If people aren’t searching for the topics you’re covering, your efforts in Google won’t yield much traffic, regardless of how much you invest. This is why becoming skilled in the craft of keyword research is crucial for your SEO success. The consequences of making an error in this process can be significant. Selecting…
What’s the Deal with Buyer Personas? Alright, my fellow content creators, picture this: You’re on a quest to create content that doesn’t sound like it was penned by a robot, and you want it to be as engaging as a lively chat at a cozy cafe. That’s where detailed buyer personas come into the spotlight. The Lowdown on Buyer Personas…
The world of social media is where your cat’s latest antics, your grandma’s cookies, and your favorite brand’s latest product all live under one digital roof. Social media isn’t just a way to keep up with friends and family; it’s also a powerhouse for businesses to connect with their audience, get their brand out there, and make those sales numbers…
Blogging for your biz is like having a digital marketing wizard, a total game-changer. It’s not just words; it’s your direct hotline to your peeps, your street cred, and major growth. But here’s the twist: how often should you slam that “Publish” button? Let’s dive into the biz blog world. In this piece, we’ll break down the tightrope walk between…
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In the ever-evolving digital world, inbound marketing is the guiding light for businesses aiming to conquer the game. But why does it work like a charm? It’s not a gut feeling; it’s all in the hard facts and figures. Buckle up for a deep dive into this all-inclusive guide, and you’ll uncover the sheer force of inbound strategies. We’ll spill…
Email marketing, campaigns, and subject lines are the holy grail for a successful business. If executed well and correctly, email marketing can be a very useful tactic that can make or break your business’s success. In fact, research conducted by Litmus suggested that every $1 spent on email marketing gives an ROI of a staggering $36, which shows the amazing…
What’s the first thing that pops into your mind when you contemplate ecommerce? Is it borderless business? Maybe international online retail with names like eBay, AliExpress and Zalando! Perhaps, international payment gateways! You know the PayPal, Adyen, and more. As you can see peeps, electronic commerce is many things. Ever wondered what ecommerce isn’t? That’s an interesting and intriguing question. A…
Fellow marketers! It’s 2023, and we’re diving into the ever-exciting realm of Facebook statistics. Why? Because Facebook is still the cool kid on the social media block, and it’s where the action is for all of us in the marketing game. So, what’s the deal in this ever-changing digital world? Facebook is a treasure trove of insights, and we’re here…
