You search for something on the internet and you open the first website that pops up on top(because it’s our natural instinct to believe that the first one is the most trusted). Once the website opens, you find that it has a brilliant color theme, it has a video on the landing page and it has so many tabs so you find exactly what you’re looking for. So basically, you like the website and since the design is so good, you automatically think that the website is authentic too.
This is just the tip of the iceberg showing the power of a good UX for your website. A good website with a UX design that is thought out can make or break how the people searching for you think about you. Don’t believe us? Here are 17 mind-blowing stats about UX design and websites that will show you what you’re missing!
17 Website and UX Design Statistics You Didn’t Know
Speed Matters
- Stat: Conversion rate is at its highest (32%) with a web page loading in less than a second. The conversion rate drops to 20% at a 1-second load time, 12%-13% at a 2-second load time, and around 10% at a 5-second load time.
- Source: Portent, 2019
What does it mean? Imagine your website as a race car. The faster it zooms onto a user’s screen (loading in less than a second), the higher the chance that visitors will stick around and become customers – a whopping 32% conversion rate kind of chance! However, if your site takes its time (5-second load time), the conversion rate drops to about 10%. Users are not going to wait around forever so your website can load, they will hop on to your competitor in seconds.
Visual Appeal with Video Backgrounds
- Stat: 138% increase in conversion rates from using video backgrounds on websites.
- Source: WebsiteBuilderExpert, 2020
What does it mean? Have you ever gone on a website to book a room in a hotel or a farmhouse and see the whole scenery and views in a video of the property pop up on the website? It gives you an idea of what the hotel will be like and you instantly think that this business is here to stay. Everybody loves video backgrounds because they bring that extra touch to your UX. Oh, and the conversion rates? They shoot up and never come down!
Enhancing Sales with 360-Degree Product Views
- Stat: Websites adopting 360-degree product views see sales increase between 5% to 40%.
- Source: Practical Ecommerce, 2020
What does it mean? Your website is a virtual showroom, and customers are walking around, checking out products from every angle. The stat reveals that when websites let users view products in 360 degrees, sales can jump up by 5% to 40%. It’s like letting customers touch and feel products, making them more likely to say, “Yes, I want this!”
Underinvestment in SEO by Small Businesses
- Stat: Only 17% of small businesses allocate a significant part of their budget to search engine optimization (SEO).
- Source: Blue Corona, 2019
What does it mean? SEO is like the secret agent of your website, making it visible to the world. Surprisingly, only 17% of small businesses are giving this secret agent enough money to work its magic. Think about this: you spent thousands of dollars to make a UI and UX that leaves every customer with a dropped jaw at how amazing it is. But you didn’t even spend a single dime on SEO. What’s the result? Your website doesn’t even rank up on search engines and your UX goes to waste cause nobody even visits the website in the first place. Yikes!
Potential Customers and Business Websites
- Stat: Up to 80% of potential customers could be lost because a business does not have a website.
- Source: Blue Corona, 2019.
What does it mean? Think of your business like a shop on a busy street. If you don’t have a website, it’s like having your shop hidden in a quiet alley where customers can’t find it. This stat shows that a massive 80% of potential customers might just pass by because they didn’t even know your business existed without an online presence.
WooCommerce and E-commerce Sites
- Stat: WooCommerce powers 22% of the top one million e-commerce sites on the Web.
- Source: Kinsta, 2021.
What does it mean? Woocommerce is leading the way when it comes to e-commerce websites. More and more people are using it to create websites and design UX for their businesses.
Website Credibility and Design
- Stat: About 75% of a website’s credibility is due to design.
- Source: Ledgeview Partners, 2020.
What does it mean? It’s, not the content, the testimonials, the clients, or the name of the business that makes people believe that your business is trustworthy. It’s just the design of your website that can make or break the deal. So pay good attention to it if you want people to trust your brand.
Mobile-Friendly Websites and User Expectations
- Stat: 85% of adult web users want company websites to look better on mobile than on desktop.
- Source: We Are UX, 2021.
What does it mean? When you’re designing a website, do you just assume that everyone will open it on a computer or a laptop? If you do this then your business is doomed because almost all the users on the internet want websites to look good on a mobile phone NOT on a desktop computer.
Consumer Search Behavior on Amazon
- Stat: 63% of consumers search Amazon.com first when looking for products.
- Source: Wunderman Thompson Commerce, 2020.
What does it mean? Imagine the online shopping world as a massive bookstore, and Amazon is the first page most readers turn to. When 63% of shoppers start their product hunt on Amazon, it’s like being the go-to section where everyone begins their search for the perfect item. Amazon has won the game when it comes to being trusted by people because its simple and easy to use with no extra hassle. You just have to go there, find what you’re looking for, place an order, and be done!
User Experience (UX) and Its Impact
- Stat: 88% of consumers are less likely to return to a site with bad UX.
- Source: Hubspot
What does it mean? Imagine your website or app as a welcoming store where customers come to browse and buy. Well, here’s the catch – if it’s confusing or frustrating, like a messy store with items scattered everywhere, 88% of visitors won’t bother coming back. This isn’t just a website thing; even apps face the same fate. If an app doesn’t work smoothly, 90% of users will toss it aside.
Now, why should businesses care about all this? Here’s the money talk. Slow-loading websites are like having a cashier who takes forever to ring up your purchases. The result? Businesses lose a whopping $2 billion in sales each year because frustrated customers simply leave. It’s not just about money; it’s also about speed. More than half of mobile users (53%) won’t wait around if a site takes more than 3 seconds to load. Take this as a warning bell, make your websites faster, smoother, and more easy to navigate if you want the first-time visitor to become a repeated one.
Bad UX Spreads like Wildfire
- Stat: Consumers are more likely to share a negative UX experience with others.
- Source: Marketing Charts
What does it mean? Ever had a bad experience at a store and couldn’t wait to tell your friends? Turns out, you’re not alone. When it comes to UX, 46.7% of consumers spill the beans about their not-so-great shopping moments. It’s like sharing the latest gossip, but in this case, it’s about messy websites or confusing checkout processes. Surprisingly, only 44% bother to share the good stuff. It’s like those amazing finds that you keep to yourself because sharing the love doesn’t feel as urgent.
Now, it’s not just about huddling with friends and whispering about your online shopping problems. Nope, this is the digital age where negative reviews travel faster than wildfire. When people face a UX disaster, they’re not shy about speaking of it on Facebook, Twitter, or even TripAdvisor.
You’re Getting Judged By The Website
- Stat: 75% of consumers judge a site’s credibility based on how it looks.
- Source: Pop Web Design
What does it mean? Picture your website as a virtual storefront. Here’s the scoop: a whopping 75% of consumers decide whether a site is trustworthy just by glancing at its overall appearance. It’s like people passing by a shop and deciding to walk in based on how inviting it looks from the outside. Now, the twist – if your website’s user experience isn’t up to snuff, visitors might hit the back button and seek alternatives.
The real shocker? This decision happens in a mere 3.42 seconds. So, if you want folks to stick around and shop on your site, the user experience needs to dazzle them right from the get-go. It’s like making a great first impression in the blink of an eye. Aesthetics matter, and they matter fast.
One Chance is All You Get
- Stat: 32% of users will leave a brand they love if they have one bad experience.
- Source: PWC.
What does it mean? Here’s a loyalty shocker – even if customers adore your brand, a single bad experience can send them packing. According to PWC, a significant 32% of surveyed consumers admitted they would willingly abandon a beloved brand if they got just one hiccup in their user experience journey. It’s like having a favorite coffee shop, but if they mess up your order once, you might start looking for a new go-to spot.
Now, imagine this scenario gets even more intense in Latin America, where a staggering 49% said they’d walk away from a brand after just one slip-up. This stat is a reality check for businesses – loyalty is valuable, but a poor user experience can shake even your most devoted customers.
Users Want the Content to be Good, Everywhere
- Stat: 45% of users expect content to display correctly across different devices.
- Source: Adobe via Slideshare.
What does it mean? A user hops onto your website using their smartphone, expecting a smooth experience. Well, according to Adobe via Slideshare, a substantial 45% of users have a clear expectation – they want your content to display flawlessly, no matter the device. It’s like going to a movie and expecting the screen to work, no matter the size.
Here’s the clincher: if they come across a site that’s not playing nice with their device, they’re five times more likely to bail on your site and explore other options. You need a responsive web design at all costs or you won’t be able to survive.
First Expressions are Lighting Fast
- Stat: A user will settle on a key area of a page in 2.6 seconds.
- Source: CXL.
What does it mean? It takes a mere 2.6 seconds for a user to settle on a key area of your website. Imagine this as the blink of an eye during which your visitors are sizing up your digital space. What does this mean for you? Well, it’s a race against the clock to impress your site visitors. If your page elements – like the menu, text, and images – don’t grab their attention in those brief 2.6 seconds, the risk of losing them skyrockets.
It’s like setting up a shop window that either draws people in or leaves them walking by. Those starting seconds are all you have to make the person stay and give them the information they’re looking for. Stop them from bouncing away in a click.
You’re Getting ROI Big time
- Stat: Every dollar spent on improving UX will return $10 to $100.
- Source: UX Planet.
What does it mean? Here’s a financial tip for businesses diving into the world of user experience (UX) – every dollar spent on improving how users interact with your digital space can bring back a return ranging from $10 to $100. It’s like making a smart investment where a small input leads to a good output. This rule of thumb holds especially true for Software as a Service (SaaS) companies.
Now, why does this matter beyond making things look pretty? Think of it as a ripple effect. A good design means that anyone who comes to your website likes what they see, they buy the product or service that you’re offering and even stay loyal to your brand. How does all of it help? Better conversion rates and a booming business for you!
The Future is UX
Stat: 45.9% of businesses will prioritize customer experience in the next 5 years.
What does it mean? Get ready for a customer-centric wave! According to recent insights, almost half of businesses (45.9%) are gearing up to make improving customer experience a top priority in the next five years. It’s like a collective decision to shift the spotlight onto creating better journeys for customers. In the grand scheme of things, this means businesses are recognizing the crucial role customer experience plays in their success.
While 20.5% are zooming in on pricing strategies, and 33.6% are focusing on product enhancements, the significant chunk eyeing customer experience signals a shift toward a more customer-oriented future.
Landing Page Design Examples
Take a look at some of the most amazing landing page design examples that might even give you some inspiration:
Studio 99
Source: Studio 99
Studio 99 is a production company and a creative content studio made by David Beckham, the famous footballer turned internet personality. This UI UX is the perfect example of a video playing in the backdrop. It’s clean, and simple and does the job of showing that it’s a production hose really well. They even have one of their produced movies excerpts playing in the background.
Mural
Source: Mural
Mural is a cloud-based platform that allows teams to collaborate and come together for discussions or problem-solving in a single whiteboard. The landing page is very simple and immediately prompts the user to a whiteboard. If you scroll down, you will find a video that will explain in a few steps how you can get started with the platform. This is a great example of a helpful UX that everyone can easily navigate.
Airbnb
Source: Airbnb
Airbnb is definitely winning the game when it comes to designing a UX that’s straightforward and clean. On the top of the landing page, you have the option of customizing the location, the days that you will be staying there, and the number of guests too. You can narrow it down more with different varieties of Airbnbs like a barn, mansion, or mountainside.
